Fabric of the Community
Commissioned by Brothers & Sisters Agency
A world first piece of innovation.
The fabric of the community.
30 people – survivors, bereaved and wider community of the tragedy – each donated a piece of fabric that has special emotional meaning to them.
These shirts were carefully cut up and incorporated as a patch on the new shirt that sits under the club badge.
When you pass your phone over the badge, it triggers a video to play, where the fabric donor tells you the story of your fabric. Meaning you have a very intimate and personal relationshjp with your new shirt and its provenance.